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Feb 4, 2014

Tucked away in the heart of East London's Old Truman Brewery on Dray Walk, number six first opened it's doors in early 2010. Bringing together sourced menswear from around the world and local brands from right here in London, number six has created the perfect juxtaposition of menswear and lifestyle products. Numbersixlondon

       
       

Feb 2, 2014

If you're anything like me, and by me I mean someone who's into fashion, you pay attention to brands. Furthermore, you pay attention to the current musical icons that have come to represent these brands. There are many brands that I have come to love. So much so, I've researched many of their origins and how the creators of these brands got into their craft because I truly respect and admire their work. I even respect the celebrities, i.e. Kanye West, who have also studied and gathered an
educated appreciation for their art. Having said that, however, I am highly annoyed with today's relationship between rap culture and fashion.

We live in a world where everyone is a hypebeast. Even moreso, current rap artists in particular have turned this title, something that was once exclusive to a certain group, into an open club. The difference is that the majority of these new members have no real appreciation for these brands in regard to their artistry, whether they be streetwear or high fashion brands.

 "Hypebeastism" as it exists now is hardly an underground group of individuals who genuinely appreciate the details of a certain designer's work. Instead, it has become a new form in which trends are followed based on the stylingsof current rap celebrities(who, frankly, aren't any more creative than their followers). Nonetheless, they have managed to take the artistry of fashion as it relates to certain brands, that some of us actually respect, and transformed them into over saturated names with little to no value. 

Allow me to illustrate my point. Shepard Fairey is my favorite artist. And when I say that he's my favorite artist, I mean he's my favorite artist. I've researched his origins, know his first, most important piece and the thesis of the majority of his work. Needless to say, I really enjoy his work!



When he came out with the OBEY clothing brand, I was very excited. Here it was, my favorite visual artist was now getting involved with fashion. Then, what always happens happened. A musical figure of public interest got his hands on the brand and became its ambassador to the popular rap nation. Of course, once any type of pop cultural icon starts representing a certain brand, the average individual follows suit. As such, the market becomes saturated with that brand. This is what happened to OBEY.



Nowadays, every "hypebeast" owns an OBEY hat and/or shirt. Let me state that I'm in no way selfish about my favorite brands and designers. However, it peeves me that most have come to wear these brands because of popular interest as opposed to genuine love for the work. It bothers me that a person will wear an OBEY tshirt and not at least recognize Shepard Fairey's name when they see/hear it. That may come off as fastidious to some, but that's just how I feel. I would discuss the trendy individual's relationship with luxury designers, but that's a lividness I don't think the world is ready for. 

For me, rap culture as it exists now has ruined fashion. While part of me can appreciate celebrities bringing awareness to these brands, I have a beef with the oversaturation that is taking place. Then again, it's not so much about the oversaturation as much as it is about respecting the brand(s). In that regard, I prefer the exclusivity.
 
 
 
 * THESE PHOTOS ARE NOT THE PROPERTY OF BEATSRHYMESHYPE.COM, BUT HAVE DERIVED FROM OTHER SOURCES.

Feb 1, 2014

Growing brand Voi Jeans, slogan: 'Engineered for you' continues to evolve showing no signs of stopping as they bring forward their latest SS14 offering. Technical fabrics, retro influences, tropical prints and jungle inspired aesthetics are amongst the looks that the range has to offer. 

           

Jan 30, 2014

Have you seen the new Givenchy Ad featuring Erykah Badu? It's awesome. Then again, it wouldn't have been posted if it wasn't. Grab a copy of VOGUE and check it out!

Jan 29, 2014

This was taken January 28th, the same day Atlanta got it's first snowfall of the year. It was a great day for photo ops, however the luxury of indoor heating was more appealing. 


The brand was established in 2009 in Amsterdam by owner and designer Guillaume Philibert. There is a strong concept behind the brand and its products. The shoes are the filling piece in a gap; the gap between Haute Couture and Street Couture. Filling Pieces succeeds in bridging this gap with good quality products and great design. The shoes are sporty and classy chic at the same time and connect people and styles. All hand-made in Portugal, Europe.
           

Jan 28, 2014


         
Brand8 is a Danish casual menswear label born and raised in Copenhagen in 2009. The collections are designed by skillful people, who know and care, produced mainly in Europe by qualified manufacturers and sold in selected stores. Brand8 is based in the Scandinavian design tradition focusing on quality, functionality and simplicity. Straightforward, useable apparel made to move.
           
Born in Wiesbaden.. Raised in Prague.. 16 years in the making..Ragwear's story begins in the end of the 1990's in a little German spa town called Wiesbaden, where streetwear importer Holger Brodkorb was inspired by the local skate scene, but thought he could make better quality, better looking, better value clothing.
              



Jan 25, 2014

Nena & Pasadena is a vibrant Australian street-wear brand best known for its premium and unique graphic print t-shirts. Launched in 2010, Nena & Pasadena currently has over 300 international stockists. For AW13, Nena & Pasadena introduces a selection of lumberjack and plaid shirts - an essential for every man this winter. www.nenaandpasadena.co.uk